Men only: Creatively catering to the new male market in cosmetic medicine
The industry has been minding a steady growth of male patients for the past several years. This year, plastic surgeon Grant Stevens, M.D., is taking his male patients more serioulsy with the opening...
View ArticleSquare jaw synonymous with success for men
New York corporate-ladder climbers are redefining the age-old admonition to “Keep your chin up.” According to a recent article in TheNew York Times, plastic surgeons are seeing a spike in demand for...
View ArticleTaking a closer look: Men and cosmetic surgery
Women have long dominated statistics on who’s seeking facial procedures to ward off signs of aging — but that’s begun to change. The Pittsburgh Post-Gazette reports that though American Society for...
View ArticleMale patient potential: Tapping the market
Yes, men are seeking more cosmetic procedures today than they have in previous years. But the increases aren’t newsmakers. What has been remarkable to dermatologist Terrance Keaney, M.D., is the...
View ArticleBodybuilders and breast reduction: the optimal surgical approach
A new study published in the February issue of Plastic and Reconstructive Surgery examines gynecomastia in the physically fit male population of bodybuilders. Drs. Mordcai Blau, White Plains, NY, and...
View ArticleMen and plastic surgery marketing
Results of a New York University Medical Center study reveal that plastic surgeons’ marketing campaigns are still directed almost entirely toward women, virtually ignoring the male half of the...
View ArticleCryolipolysis for pseudogynecomastia
A new study suggests that invasive procedures are not necessarily the only options for treating pseudogynecomastia. Traditionally, pseudogynecomastia — male breast enlargement due to excess subareolar...
View ArticleClik here to view.
Surgical nuances of the male patient
People are people and discussing cosmetic surgery patients underlines similarities that are gender blind. There are, however, many physical and biopsychosocial differences between men and women. The...
View ArticleClik here to view.
Targeting male patients in 4 simple steps
When we sign up new clients for our digital marketing services, we ask them standard questions about their practices, such as the ratio of female to male patients. Almost 100% of the time, their...
View ArticleClik here to view.
All men not created equal
Contrary to the U.S. Declaration of Independence, not all men are created equal or identify themselves equally.Dr. SteinbrechThese contradictions have propelled Douglas Steinbrech, M.D., FACS, a...
View ArticleNo brow lifts for 'handsome' men
Surgeons should strongly consider not doing brow lifts in men, as this may make them "strange looking” and take away something that by all accounts seems to be an attractive feature, according to...
View ArticleMuscle dysmorphia among men
There is an increasing prevalence in “muscle dysmorphia,” defined as men who are dissatisfied with their bodies and obsessively preoccupied with their lack of muscular appearance. This subset of body...
View ArticleClik here to view.
Tapping the male market
Despite the obvious growth in male cosmetic patient market, could it be possible that we’ve only scratched the surface? Not only does one plastic surgeon believe so, but he thinks this is an area...
View ArticleThe male facelift patient is different
As prevailing attitudes about aging and appearance have shifted, more men are seeking facial rejuvenation procedures. As a result, it’s more important than ever that aesthetic surgeons understand the...
View ArticleStrategic blepharoplasty in the male patient
Traditional blepharoplasty, in which eyelid skin and fat are aggressively removed, can degrade the appearance of the male eye and result in an overly changed male appearance, according to Dr....
View ArticleClik here to view.
The man factor
Dr. StevensJudging by the latest numbers released by the latest American Society of Plastic Surgeons (ASPS), demand among men for cosmetic surgery has gone down since 2000, but men’s desire for...
View Article
